About GreenSource
GreenSource is B2B marketplace infrastructure built strictly for the commercial horticulture trade, by people who have worked every tier of it.
The founder's story
Horticulture isn't just my career. It's a three-generation family legacy. I spent my childhood roaming the volcanic soil of my grandfather's papaya and macadamia nut farm on the Big Island of Hawaii. On the mainland, my family held down the green industry for decades, directing operations and sales for one of the largest tree care firms in the Pacific Northwest.
The other half of my family came up in enterprise technology: a grandfather who directed marketing for major civic expositions, and an uncle who ran global data systems as a Worldwide Vice President at a major tech firm. For a long time those two worlds felt completely separate. Raw, dirt-under-the-nails agricultural production on one side. High-scale, precision enterprise software on the other.
My career became the bridge between them. I cut my teeth in marketplace software logistics at a venture-backed tech startup, then brought that digital blueprint straight back to my agricultural roots, spending the last decade directing enterprise operations, brokerage, and high-volume fulfillment for prominent wholesale nursery nodes.
Having lived every single tier of this supply chain, I got tired of watching commercial growers and brokers fight with 1990s bottlenecks: archaic communication, manual spreadsheets, chaotic spot-buys, and fragmented freight logistics. Our industry deserves better. That's why I built GreenSource.
Scott Murphy
Founder, GreenSource · Third-generation horticulture, enterprise technology
What GreenSource is
We've digitized the wholesale cycle so verified suppliers and brokers can trade in one unified ecosystem instead of spreadsheets, spot-buys, and scattered freight emails.
Lock in grow-to-order commitments before the crop is ready. Deposit terms, delivery windows, and cancellation schedules are tracked in-platform, so both sides know exactly what was agreed.
Run clean Friday Dutch auctions, or negotiate directly with bids a supplier can accept, counter, or decline. Surplus clears at a fair, transparent price instead of a round of phone calls.
Freight quotes, cold-chain requirements, and cross-border documentation live natively alongside the order, so a load doesn't stall at the border over paperwork.
Accounts are commercial operations with compliance documents, ratings, and fulfillment history attached. The trade you're doing business with is the trade that shows up.
We are industry veterans building the digital highway the trade needs to thrive.
GreenSource is live. Growers and brokers: get your inventory out of spreadsheets and into a high-efficiency trade network. Buyers: source verified stock with clear pricing and freight.
The green industry builds the physical world. It's time we gave it the digital infrastructure it deserves.